3 April 2022

The Story of a Brand — Taka Newspaper Column

Taka Newspaper columnist Zihni Ağırman writes about Bulak Water's branding journey, Turan Bulak's investments and its expansion to international markets starting with Dubai.

The Story of a Brand — Taka Newspaper Column

After recent global developments and climate change, water will be the most-needed resource. Implicit water wars between states have been ongoing for years. The Black Sea Region — less affected by climate change — has abundant water resources compared to others.

Bulak Water, filtered from mountain slopes, is produced and bottled untouched and delivered across Turkey by its own truck fleet. Turan Bulak invested over 200 million in the factory, equipped with the latest machinery from France, Germany and Italy. The brand now employs nearly 800 people and has reached Dubai — with Europe, Saudi Arabia, Qatar, Kuwait and Lebanon next.

Zihni Ağırman - TAKA NEWSPAPER | 03.04.2022